When it comes to video creation for businesses most of my clients have the same set of goals in mind, that's using videos to promote and tell people about their products or services. Which is known as "video marketing" or "video advertising".
As the saying goes, an image is worth a thousand words, and that's certainly true.
For the most part it's all about engaging your audience using videos as part of a larger marketing strategy and there are a variety of video styles that have been widely adopted by companies in the new media age.
When it comes to information processing, it's important to distinguish between formats and audiences that require distinct approaches. Next, let's talk about how companies employ YouTube's most popular video ad styles, which is the major focus of this post.
1. Skippable In-Stream Video Ads
A user exposed to skippable commercials has a greater control over advertising and is more likely to process the information offered in the ad's first half of the advertisement. This means that early on in the video's composition, the video's intended impact or message should be clear to everyone.
In-stream commercials appear at the beginning, middle, or end of a video clip. This ad can be skipped after 5 seconds, in which case the advertiser is not paid. Depending on which occurs first, you'll get charged when a viewer watches 30 seconds of your video (or the entire video if it's shorter than 30 seconds) or interacts with your video.
2. Non-Skippable In-Stream Video Ads
Non-skippable advertisements should expose users to high-arousal stimuli before presenting them with the important information that the marketer hopes they will remember. That is to say, the audience's attention should be grabbed early on in the video, and only after that hook should it offer the essential information or message that the video is trying to convey.
These commercials can likewise be played before or during a video, with the main difference being that there is no skip option. Youtube advertisements are skipped by 76 percent of consumers, therefore a non-skippable ad is best used when your company needs to boost exposure and doesn't want to risk hundreds and thousands of ad skips.
Target CPM bidding is used for non-skippable in-stream advertisements, so you just pay for impressions. Per 1000 views, to be more precise (CPM).
3. Bumper Ads
In my opinion, this is the most irritating commercial kind ever discovered by the human race, despite the fact that it is also the most catchy. Anybody who wants to get a basic point across without the hassle of creating a long-winded video may use these advertisements to their advantage. A few flashing images and a few spoken phrases, that’s it.
Bumper advertisements are non-skippable, six-second video advertising that play before a video. Best for awareness campaigns, whether it's advertising an event or increasing company recognition. If you think a 6-second advertisement is too short to have an impact, Google examined 300 bumper ads and discovered that 90 percent of them increased ad memory.
Similarly, bumper advertisements are subject to Target CPM bidding, which means that you pay according on the number of impressions the video receives.
For a long time, numerous successful businesses have relied on these sorts of video ads to get their message through. Video production for your next campaign can be as easy as generating a 6 second long animated text, or it might take several days to shoot actual individuals, whether they are professional talents or representatives of your brand.
As you plan your next video campaign, I wish you the best of luck with your production sessions.
Remember: Videos are snapshots of our lives, be sure to capture wonderful memories!
Fatih Ugur | Producer @Vidyograf | firstname.lastname@example.org